Since 2015, DeadHungry craved himself a niche position tapping into a variety of mediums with a focus on image creation & video, development of food concepts, and cooking for dinners & events.
Born in London yet inspired by northern British slang, DeadHungry was initially an alias for creator Alex Paganelli to experiment with the way he wanted to cook, moving away from traditional kitchens into a world where visuals and taste could coexist.
Over the years, DeadHungry slowly became a brand that not only now represents a contemporary approach to food, but is also heavily based on recognisable aesthetics. From its glossy photography, and motion image to its experimental take on dining and events – DeadHungry has created a unique world of aesthetics, where food and photography intermingle with elements of eclectic references that surprise and provoke.’
Clients: Bottega Veneta, Burberry, JW Anderson, Byredo, Selfridges, Skims, Zara